Fashion

Fashion can suggest or signal status in a social group. Groups with high cultural status like to keep 'in fashion' to display their position; a luxury product with promised quality and limited availability is what they pursue. People who do not keep 'in fashion' within a so-called "style tribe" can risk shame.

Fashion-minded consumers are often characterized as 'sheep', dwelling too much on what others think and blindly following trends chronicled by the mass media (often based on public relations materials created by the manufacturers of fashionable goods).